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Mitsubishi Announces Phenomenal Four Campaign
FROM NEW ADVERTISING AGENCY
“In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi…the Phenomenal Four…four cars, four cylinders, no compromises.”
Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The “Phenomenal Four” campaign marks the creative debut of MMNA’s new advertising agency of record, the Traffic agency. “We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance” said John Powers, president of Traffic
The campaign includes ad buys on national cable television, national sports programming and spot market TV, along with radio, online and dealership point-of-purchase (POP) components.
“It goes without saying that today’s consumer is looking for fuel-efficiency," said Dan Kuhnert, executive vice president of sales and marketing at MMNA. “Mitsubishi has a quartet of four-cylinder vehicles that provide fuel economy without sacrificing performance. We challenged Traffic to grab consumers’ attention with this message and I think we’re going to do that very successfully with the ‘Phenomenal Four’ campaign.”
Television advertising will launch August 11, followed closely by the launch of radio and web-banner advertising. Mitsubishi also will provide dealers with an assortment of promotional POP materials, including campaign-themed outdoor banners, window clings and Tier 3 ad elements.
About Mitsubishi Motors North America:
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 480 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
About Traffic:
Traffic is an independent, integrated agency dedicated to building traffic now while crafting brand values over time. For more information, visit thetrafficagency.com.
Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR
Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR
Advanced MR Offers More Technology than Traditional Entry-Level GSR Model
Shown coming off the production line in Japan, the Lancer Evolution MR arrives at showrooms in the U.S. in June and is available for a suggested retail price of $38,290. The MR features more user technology and a broader market appeal than the entry level GSR, including an advanced 6-speed Twin Clutch Sportronic Shift Transmission.
The Lancer Evolution MR is available with an optional technology package for $40,840 that includes a 30GB hard drive navigation system with music server, 650-watt Rockford-Fosgate Premium Sound System, pre-paid Sirius Satellite Radio capability and FAST Key entry, which allows passive vehicle unlocking and engine start/stop simply by carrying the remote control and grasping the handle.
Since its introduction earlier this year, the tenth-generation 2008 Lancer Evolution GSR has met positive reactions across the industry for maintaining a balance of core performance values and improved all-around capability and user-technology:
- "Like every previous Lancer Evolution, the Evo X redeems its various idiosyncrasies with a fantastic engine and drivetrain." -- Automobile
- "The car is impressive, not only for the gains in performance and handling, but also the subtle transformation from hardcore rally racer to high performance all-wheel-drive sports sedan." - AutoWeek
- "The Evo X drives like nothing else in the world." -- Car and Driver
- "Mitsubishi has strengthened the Evo's slick-shifting five-speed manual for the tuner crowd. Shifter is nearly perfect." -- Edmunds Inside Line
- "Whether manual tabbed or left in auto, S-Sport gear changes are brutally quick with the kind of shift violence seen only in Italian exotics." -- MotorTrend
- "Is the new EVO better than before? -- The answer is a resounding 'yes.'" -- MSN Autos
- "Bottom line: It's drive-by-the-seat-of-your-pants, four-wheel fun." -- Popular Mechanics
- "The new Lancer Evolution is no longer just for weekend boy racers; it has evolved into a complete sports sedan, one with enough of a wild side to thrill anyone." -- Road & Track
"The introduction of the 2008 Lancer Evolution MR with TC-SST gives us an opportunity to expand upon the existing Evolution customer base," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "The added capability and functionality of the new Lancer Evolution vehicles make them a more viable option for everyday driving, while maintaining the rally-inspired heritage that has made the series a global performance car icon."
Both 2008 Lancer Evolution models will be on display at the 2008 Mitsubishi Owner's Day taking place in Cypress, CA on July 19, 2008.
ABOUT MITSUBISHI MOTORS NORTH AMERICA
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
manufacturing, finance, sales, marketing, research and development
operations for Mitsubishi Motors in the United States. MMNA sells the
versatile Outlander and bold Endeavor sport utility vehicles, the
stylish Eclipse sporty coupe and Eclipse Spyder convertible, the
capable Raider pickup truck, the handsome Galant sedan, and the
world-class compact lineup of the sporty Lancer and high-performance
Lancer Evolution through a network of approximately 475 dealers. For
more information, contact the Mitsubishi Motors News Bureau at (888)
560-6672 or visit media.mitsubishicars.com.
Mitsubishi Lancer Recognized for Highest Owner Satisfaction In Compact Category
Mitsubishi Lancer Recognized for Highest Owner Satisfaction In Compact Category
Redesigned Car Receives 2008 Vehicle Satisfaction Award from AutoPacific, Inc
Conducted by noted automotive consulting firm, AutoPacific, Inc., the Vehicle Satisfaction Awards (VSA) serve as an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck. The 2008 VSA was measured across 46 specific areas related to vehicle operation, comfort, safety and overall experience and was based on numerical satisfaction ratings generated from the input of buyers and leasers of new vehicles acquired between September and December of 2007.
"Vehicles like the Mitsubishi Lancer that are all new received top rankings in their respective categories," said AutoPacific President George Peterson. "These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets."
The Mitsubishi Lancer was completely redesigned in 2007 to boost more rally-inspired performance features and cutting-edge in-car technology. It has since been recognized as a solid entry-level compact vehicle across the industry by Kelley Blue Book's kbb.com (2008 Coolest New Car Under $18,000), About.com (Top 10 Cars for Teens), CNNMoney.com (10 Cars Worth Waiting For) and BrandIntel (2008 Consumer Voice Award).
"This award really validates the positive feedback the Lancer has received from both industry experts and consumers alike since we redesigned it last year," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "We are delighted to receive such recognition from a respected organization as AutoPacific and add this honor to the Lancer's growing list of distinctions."
The Mitsubishi Lancer is available in three levels of trim and driving dynamics - DE, ES and the sport-tuned GTS - starting at a price of $13,990. For the 2009 model year, the GTS is equipped with new 2.4-liter 168-hp aluminum DOHC MIVEC 4-cylinder engine. For more information about the Lancer, visit www.mitsubishicars.com.
ABOUT MITSUBISHI MOTORS NORTH AMERICA
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells the athletic Outlander sport utility vehicle, stylish Eclipse sporty coupe and Eclipse Spyder convertible, handsome Galant sedan, and the world-class compact showroom of the Lancer, Lancer Evolution and Lancer Ralliart through a network of approximately 475 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
2008 Mitsubishi Outlander: good performance in front, side, and rear tests and standard electronic stability control
Mitsubishi Outlander
2007-08 models
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2008 Mitsubishi Outlander: good performance in front, side, and rear tests and standard electronic stability control |
FRONTAL OFFSET TEST
OVERALL EVALUATION:
| Structure/safety cage | Injury measures | Restraints/dummy kinematics | |||
|---|---|---|---|---|---|
| Head/neck | Chest | Leg/foot, left | Leg/foot, right | ||
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Important: Frontal crash test ratings can be compared only among vehicles of similar weight.
Test details:
The Mitsubishi Outlander was redesigned for the 2007 model year. Frontal ratings are assigned by the Institute based on a test conducted by Mitsubishi as part of frontal crash test verification.
Restraints/dummy kinematics — Dummy movement was well controlled. The side curtain airbag on the driver side deployed during the crash. During rebound, the dummy’s head contacted this side airbag, which kept the head away from any stiff structure that could cause injury.
Injury measures — Measures taken from the head, neck, and chest indicate low risk of injuries to these body regions in a crash of this severity. Forces on the right tibia indicate that injuries to the lower leg would be possible.
Additional features:
- Side airbags: front and second row head curtain airbags and front seat-mounted torso airbags
- Rollover sensor: designed to deploy the side curtain airbags in the event of an impending rollover
- Electronic stability control
- Antilock brakes
- Daytime running lights
Tested vehicle specifications:
- 2007 Mitsubishi Outlander XLS 4wd
- Class: Small SUV
- Weight: 3,814 lbs.
- Side airbags: front and second row head curtain airbags and front seat-mounted torso airbags
- Wheelbase: 105 in.
- Length: 183 in.
- Width: 71 in.
- Engine: 3.0 L V6
- EPA ratings: 19 mpg city | 25 mpg highway
Mitsubishi Celebrates Owners Day
Mitsubishi Celebrates Owners Day
08/19/2008Mitsubishi Motors North America held its fourth annual Mitsubishi Owners Day celebration (MOD) at its Cypress Headquarters on July 19. It was a “do not miss” day packed with more than 1,500 people and 750 Mitsubishi cars, ranging from Eclipses, to Evolutions, to Lancers and everything in between.
There was more than enough to do and see for people of all ages, including the introduction of the 2009 Lancer Ralliart, which captivated event attendees and was coined as the highlight of the day. Other attractions included the Dyno Challenge, won by Ka Wong with his 2006 Evo MR with 482 WHP @31 psi, and the Best of Show competition, won by Archie Concon with his 2000 Mirage/Evo conversion.
The day also contributed to some positive causes. Working in conjunction with national non-profit organization Kids Safety First, and with the help of a certified child safety seat technician from the California Highway Patrol, MMNA donated 100 booster seats to families that participated in a safety demonstration. MOD also generated $2,300 in proceeds that were donated to the Cypress Police Department’s DARE program.
Mitsubishi Motors Increases Exposure at ArenaBowl XXII
Mitsubishi Motors Increases Exposure at ArenaBowl XXII
08/19/2008
Mitsubishi Motors took over New Orleans during ArenaBowl XXII Championship Weekend on July 26-27, increasing fan interaction through various events and promotions, and handing out the keys to three new vehicles in the process.
Mitsubishi Motors presented Philadelphia Soul QB and ArenaBowl MVP Matt D’Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after he led his team to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and rushing for a score.
Watching the game from the stands was 25-year-old Minnesota resident Ryan Boen, who received a 2009 Mitsubishi Galant Ralliart after winning the Grand Prize of the Mitsubishi Motors Drive to ArenaBowl Sweepstakes. Meanwhile, local Louisiana resident Robbie Rhodes won the Hole-in-One challenge at the ArenaBowl Golf Invitational, taking home a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT as well.
On July 26th, fans rocked out in the French Quarter at the Mitsubishi Motors ArenaBowl Extravaganza concert, as local musicians opened up the show for two-time Grammy winner Huey Lewis and The News. Mitsubishi Motors also held a child booster seat awareness event in conjunction with non-profit organization Kids Safety First at the AFL Kid Zone, offering parents important safety information and distributing coupons redeemable for free booster seats at local Mitsubishi car dealerships.
Mitsubishi Motors Announces U.S. Electric Vehicle Fleet Test
Mitsubishi Motors Announces U.S. Electric Vehicle Fleet Test
04/01/2008
Tetsuro Aikawa, Managing Director in charge of Product Development Group Headquarters, Mitsubishi Motors Corporation, announced at the New York International Auto Show that fleet testing of the zero-emissions i MiEV electric vehicle would begin in the U.S. this fall.
The i MiEV electric prototype vehicle is powered by a durable 330-volt lithium-ion battery system located under the floor deck that is linked to a 47-kW permanent-magnet electric motor, promising up to 80 miles of driving on a single charge.
Also unveiled at the show was the i MiEV Sport concept. The i MiEV Sport concept is a coupe variation on the i MiEV with a 'fastback' roofline, maximizing the sporty possibilities of the electric vehicle package.
Mitsubishi Motors Increases Exposure at ArenaBowl XXII
Mitsubishi Motors took over New Orleans during ArenaBowl XXII Championship Weekend on July 26-27, increasing fan interaction through various events and promotions, and handing out the keys to three new vehicles in the process.
Mitsubishi Motors presented Philadelphia Soul QB and ArenaBowl MVP Matt D’Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after he led his team to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and rushing for a score.
Watching the game from the stands was 25-year-old Minnesota resident Ryan Boen, who received a 2009 Mitsubishi Galant Ralliart after winning the Grand Prize of the Mitsubishi Motors Drive to ArenaBowl Sweepstakes. Meanwhile, local Louisiana resident Robbie Rhodes won the Hole-in-One challenge at the ArenaBowl Golf Invitational, taking home a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT as well.
On July 26th, fans rocked out in the French Quarter at the Mitsubishi Motors ArenaBowl Extravaganza concert, as local musicians opened up the show for two-time Grammy winner Huey Lewis and The News. Mitsubishi Motors also held a child booster seat awareness event in conjunction with non-profit organization Kids Safety First at the AFL Kid Zone, offering parents important safety information and distributing coupons redeemable for free booster seats at local Mitsubishi car dealerships.